Marzia Bisognin

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Marzia Bisognin (Italian: ['martsja bizo?'?in]; born 21 October 1992), better known by her YouTube username Marzia (formerly CutiePieMarzia), is an Italian Internet personality who also ventures in writing, fashion designing, and business. As of her YouTube videos have garnered over 567 million views, and her channel currently has over 7.3 million subscribers since 17 May 2018, making it the most subscribed channel from Italy.

Video Marzia Bisognin

Personal life

Marzia Bisognin was born on 21 October 1992 in Arzignano, Province of Vicenza, Italy.

Bisognin was introduced to Felix Kjellberg, better known as PewDiePie in his videos, by her friend Daizo who recommended that she watch "this idiot playing video games". She began dating Kjellberg in 2011, after e-mailing him, and stating that she found his videos funny. She then moved to Sweden, to live with him that October. They later moved to her native Italy, before settling together in Brighton, United Kingdom. The two live along with their two pugs, Edgar and Maya. As of August 2017, they have a hedgehog named Dogy and a toad named Slippy, who later died on 12 December 2017. Bisognin's relationship with Kjellberg has been highlighted by various media outlets, The Globe and Mail writing that Bisognin's "calm personality balances out Felix's general wackiness". On 27 April 2018, Bisognin announced on Instagram that Kjellberg had proposed to her.

Maps Marzia Bisognin

Career

YouTube

Bisognin's videos on YouTube focus on fashion, beauty, make-up, DIY, books, movies, vlogs, haul and video gaming. Although Italian, Bisognin speaks English in her videos in order to have a larger target audience. Bisognin is signed to Maker Studio's sub-network, The Platform.

The Marzia YouTube channel is one of the most popular in the beauty and makeup genre. In May 2014, The Wall Street Journal reported that it attracts over 16 million viewers each month. Additionally, Bisognin's channel is the most subscribed Italian YouTube channel. Her channel earned over 2.2 million subscribers in 2014, the most for any Italian channel that year. The demographics of Bisognin's viewers have been reported to be females aged 13-24, who use Bisognin's videos as a reference. Bisognin refers to her fans as "Marzipans." On 12 July 2013, Marzia created and uploaded a Draw My Life video to celebrate gaining 1,000,000 "Marzipans".

In 2014, Bisognin and Kjellberg were part of an online marketing campaign for the horror film, As Above, So Below. While Kjellberg's videos for the campaign involved gaming-related topics, Bisognin's videos centered around a travel vlog angle of the couple's trip to Paris. Similarly, ABC had Bisognin, among others, promote their new TV series, Selfie via a YouTube marketing campaign.

Aside from creating content on her own channels, Bisognin has been a voice actress in various animated web series. She voiced Carrie the Carrot in Oscar's Hotel for Fantastical Creatures. Bisognin also voiced the character Maya, based on her own dog, in a six-episode animated web series titled Pugatory.

Fashion and design

Bisognin's channel's success allowed her to start designing her own clothing.

Since March 2015, Bisognin has launched several lines of fashion and design merchandise including nail polish shade, home decor products, and most notably clothing. Her clothing lines are sold through her online store. In 2016, she designed "Daisy" shoes through Project Shoe. In a piece about fashion lines created by YouTube personalities, Tubefilter cited comments from Michael Fink, the dean of the School of Fashion at Savannah College of Art and Design, as well as celebrity stylist Allison Calhoun. Biosgnin's "Amore" clothing line was positively received by Fink, who stated "the gold zipper and heart applique of this skirt are right on trend, yet the A-line silhouette is timeless. You can't go wrong with this piece." Calhoun opined that "I'm personally not crazy about the patterns, colors, or cuts but I definitely can see the customer who might be. I also want to applaud Marzia and her designs for not being as topical as the others. It seems like she's making clothes that she wants to wear without a ton of inspiration from the outside world."

On 1 July 2018, Bisognin launched Maì, a jewellery, pottery, and home decor brand.

Other ventures

In January 2015, Bisognin published a young adult fantasy/horror book. The Italian version titled La Casa Dei Sogni. The English version was published under the title Dream House: A Novel by CutiePieMarzia.